Outdoors has GPS.
Inside, there’s Blue Pearl.
We design indoor navigation, proximity engagement and smart-venue systems for malls, airports and enterprise & public-sector environments across the Middle East and Gulf.
A Situm Partner
Proven across enterprise & public-sector environments
World-class indoor positioning. One local partner.
Interactive 3D maps, turn-by-turn wayfinding with a live blue-dot, Find My Car, asset & staff tracking and footfall analytics — powered by Situm, the indoor-positioning platform behind 6,000+ buildings in 70+ countries, and delivered end-to-end in the region by Blue Pearl Inside: deployment, Arabic localization, integration and support.
Powered by Situm · delivered & supported regionally by Blue Pearl Inside
- Interactive 3D maps — web, kiosk & QR
- Turn-by-turn wayfinding with a live blue-dot
- Find My Car
- Find My Friends
- Accessible / wheelchair routes
- Asset & staff tracking
- Facility management
- Footfall heatmaps & analytics
- Geofenced proximity & promotions
See Situm in action.
Real indoor navigation, filmed live in one of Cairo's largest shopping destinations — powered by Situm.
Filmed live in one of Cairo's largest shopping destinations.
More from the Situm platform
Six capabilities, one indoor platform.
From the first floor plan to a fully connected venue — navigation, engagement and the operational systems behind them.
Indoor Navigation
Turn-by-turn wayfinding, with Find My Car.
Real-time navigation inside malls, airports and large venues — on the visitor’s phone, kiosks or via a QR scan, no app required.
Explore02Proximity Engagement
Reach visitors at the right place and moment.
BLE-triggered offers, brochures and coupons as visitors enter a zone or stand at a booth — a decade of proximity experience behind it.
Explore03Digital Wallet & Loyalty
Passes that live in Apple & Google Wallet.
Stamp cards, coupons, memberships and tickets — no app to install, with geo-triggered updates that tie straight into proximity.
Explore04Smart Security Systems
Access control, LPR gates, integrated monitoring.
Smart gate access with licence-plate recognition, visitor pre-registration and unified monitoring for compounds and facilities.
Explore05Digital Transformation
Operational systems built to run 24/7.
Custom enterprise systems — asset and fleet management, resident apps, control-room dashboards — engineered for mission-critical reliability.
Explore06Web & Mobile Development
Websites and apps for institutions and startups.
Need a website or a mobile app? We design and build them end-to-end — from concept to launch on the stores.
ExploreStart small. Scale with confidence.
You should never have to bet the venue on a promise. Our engagement model is built so each step proves the next.
- 01
Discovery
We map your venue, visitor flows and objectives — and define success in numbers before any commitment.
- 02
Pilot
A scoped pilot on a real zone of your venue, live in weeks — see it working before you scale.
- 03
Rollout
Full deployment, integrations and team training — venue by venue, with no disruption to operations.
- 04
Operate & support
Our systems run 24/7 for years — and we stay accountable long after launch.
Built, deployed, and still running.
A decade of real deployments, in figures. Client details stay confidential — by design.
Indoor navigation
Three indoor-navigation pilots delivered at one of Cairo’s largest shopping destinations.
Published venue app combining proximity and indoor navigation.
Enterprise & public-sector software
Sites running our bespoke operational software daily since 2019.
Mission-critical reliability in demanding enterprise & public-sector environments.
Real deployments, real results.
A look at what we've shipped. More case studies as clients approve their stories.
A loyalty program that lives in the phone's wallet — no app.
Stamp cards, reward coupons and BLE proximity reminders, right inside Apple & Google Wallet.
View case study
Partnered with Situm
Situm powers indoor positioning in 6,000+ buildings across 70+ countries. Blue Pearl Inside delivers, localizes and supports Situm's solutions for clients in Egypt and the region — one accountable partner, end to end.
Operational discipline, applied to technology.
Two decades running mission-critical operations — then building the software that runs them, now live 24/7 across hundreds of sites. We bring that discipline to commercial venues, paired with the world’s best indoor-positioning platform. Reliability isn’t a feature we add — it’s where we come from.
Meet the founderTell us about your space.
Whether it’s a mall, an airport, a compound or a new app — send a short brief and we’ll come back within one business day.